Job Description
We are looking for a creative, hands-on, results and data-driven Digital Marketing Manager to own the performance of our website and digital customer journey - from first visit to qualified pipeline. This role is responsible for managing our websites, SEO, and marketing automation; driving digital customer journeys; leveraging AI and emerging technologies; and working closely with our PPC agency, product marketing, and sales organization. You will ensure that traffic turns into qualified leads through well-designed journeys, experiments, and targeted nurturing.
Key Responsibilities
Website & Conversion Optimization
- Own the performance of the company website as a primary lead-generation channel.
- Optimize landing pages, forms, and user journeys to improve conversion rates.
- Run continuous A/B tests on pages, messaging, forms, and CTAs.
- Improve site structure and flows based on user behavior and analytics.
Customer Journey & Funnel Management
- Design and optimize the full digital funnel from first touch to SQL.
- Map journeys by persona, industry, and buying stage.
- Identify drop-off points and implement improvements.
Marketing Automation & Nurture
- Build and manage email campaigns and nurture workflows in HubSpot.
- Segment audiences and create targeted messaging by persona and lifecycle stage.
- Support webinars, events, and product campaigns with automated journeys.
Traffic & Growth Programs
- Work with the PPC agency to align landing pages, messaging, and conversion tracking.
- Develop and manage referral and ambassador programs.
- Improve organic and direct traffic performance through on-site optimization with the SEO manager.
- Support partners and campaign traffic initiatives.
Email & Lifecycle Marketing
- Plan and execute:
- Nurture sequences
- Product announcements
- Customer communications
- Event and webinar campaigns
- Optimize email performance through segmentation, testing, and personalization.
Analytics & Reporting
- Track and report on key KPIs:
- Conversion rates
- MQLs and SQLs
- Funnel velocity
- Campaign performance
- Maintain dashboards and regular performance reports.
- Provide insights and recommendations for continuous improvement.
Experience
- 2-4 years of experience in digital, growth, or lifecycle marketing.
- Experience in B2B SaaS or technology companies (life sciences is a plus).
- Hands-on experience with:
- Website conversion optimization
- A/B testing tools and methodologies
- Marketing automation platforms (HubSpot preferred)
- Google Analytics or similar tools
- AI tools and agents
- Strong analytical mindset and comfort working with funnel metrics.
- Experience with HubSpot Marketing, WordPress, etc.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously with strong attention to detail.
- Excellent communication and interpersonal skills for effective cross-functional collaboration.
Be curious and independent - eager to learn new tech and stay ahead of trends by conducting market research, identifying emerging technologies and platforms to enhance reach and engagement.
Advantageous
- Experience with referral or ambassador programs.
- Experience working with PPC or media agencies.
- Background in life sciences, scientific software, or technical B2B environments
Success Metrics
- Website conversion rate
- MQL and SQL lead volumes
- Funnel progression rates
- Email engagement and conversion
- Digital channel pipeline influence
How to Apply
Send your CV and a brief cover letter to jobs@cenevo.com, referencing “Cenevo Israel - QA Team Lead”.
Company Overview
Cenevo specializes in lab management systems, automation, orchestration, data management and AI technology for life sciences. We are trusted by scientists, companies, and research institutions worldwide, from small biotech to global pharma, with over 950 customers – including 8 out of the top 10 pharmas – and 45,000+ scientist users worldwide. Our team of more than 200 provides customers with global support from our offices in the UK, US, Israel, and Poland. Cenevo enables connected labs that are automated, data-centric and AI-enabled. Our Mosaic software offers a comprehensive suite of tools to maximize the efficiency and accuracy of sample tracking, inventory management and workflow automation. With connections to over 150 device and system integrations, Mosaic maximizes efficiency, orchestration and accuracy. Our Labguru software provides a cloud-based laboratory data management research-to-production platform, combining an ELN, LIMS, inventory management and AI-based informatics tools. Scientists rely on Labguru to accurately plan, document, track, streamline, automate and share their research and production